No one thought much of Amazon in 1995 when it made its first sale online. It was a book. Today, it is the third biggest company in the world. Many such opportunities have existed but people missed them because they were not paying attention to the trends at the time. Do not miss such opportunities because you are holed up in the library or have no time to see what is happening in the world. Buying a dissertation online will free your time so that you can explore what the world beyond college has to offer.
Ecommerce is the biggest thing today. It is allowing people with zero capital to run the biggest businesses in the world. Ecommerce is also flipping companies that operated in oblivion to become global brands. All you need is to catch the prevailing trends and you will be ready to go. Here are top 10 ecommerce trends to watch in 2021.
- Mobile Shopping
As more people embrace mobile technology, they are buying more goods online using these mobile gadgets. In 2016, mobile e-commerce accounted for 52% of ecommerce. By 2021, mobile contributes to 72% of ecommerce. It is, therefore, a chance to make your store or venture mobile friendly to attract online business.
A mobile friendly ecommerce platform integrates payment options seamlessly. The checkout process is also simplified and natural to take the shortest time. Bring more payment options on board so that customers can choose their most pleasant method.
- There are more younger people buying online
Create campaigns for younger people because they form the bulk of customers buying online. Their age is dropping each day, meaning that you have to create specific campaigns for their age. They own more gadgets than their older folks and are more receptive to buying online. If you want to succeed, they must be at the top of your agenda.
- Success requires a lot of experiments
Ecommerce is a rapidly expanding industry. Gadgets and tricks are shaping the industry each day. A trick or gadget that works today might not work effectively tomorrow. For that reason, test your campaigns before scaling or investing large sums. It gives you certainty that you will get valuable return on investment.
- Connect through Social Media
Some of the social media platforms have gone a notch higher to integrate ecommerce features. Even whether these features are expensive or do not exist, you should connect with your audience on social media. Social media platforms generate engagement, traffic, and will increase visibility.
- How about AI and AR?
A plain website will not get you far. Integrate Artificial Intelligence and Augmented Reality to capture the imagination of your target audience. You compel customers to buy your products based on the experience they will have at your store. Use this technology on your website to enhance the appearance of your products and give customers a better feel of what they will be buying. AI technology will go a notch higher to provide crucial data on customer behaviors, helping you to improve retention and develop more effective retargeting campaigns.
- New Payment Options
Payment methods have gone beyond credit cards. There are online options that include crypto-currencies. Integrate such options in your online store. Such tricks make it easier to transact on your store. It will attract more people to return.
- Dynamic Pricing
Cater for the needs of different customers and situations using dynamic pricing. For instance, you may offer a PDF book or a hardcover book at different prices. Such dynamic pricing options ensure that you do not lock out some people because of a strict pricing model.
Any environmentally friendly intervention will attract more customers. Think about production, packaging and logistics. As more people take a stand for the environment, they want to be associated with brands that are equally conscious. Be such a brand.
- Customers are looking for new products
Do not be cowed by multi-nationals and conglomerates that appear to have the biggest market share. Reach out to customers if you think you have a better idea. Many of them are willing to buy from new brands.
- Make it Personal
Send the package in a personalized packaging material. It will capture the imagination of the recipient. This builds a bond that is impossible to break anytime in the future.
eCommerce is a fast evolving sector. New ideas and products are shaping ecommerce. Any store that wishes to survive must embrace these trends to survive.