At least 72% of American consumers admit that their purchasing decision is directly influenced by the packaging design. This means how you package your products before showcasing them on the shelves is very important to driving sales.
Most small businesses find it challenging to choose the best product packaging for their brand. Product packaging says a lot about your brand. You can use your packaging as a billboard to market a new product to your customers. Choosing the best product packaging also saves you a lot on shipping costs.
There are many product packaging options available in the market, but only a few may be ideal for your brand. Before choosing to bet with EasyBet CasinoEasyBet Casino, you can take your time to go through some of the tips we’ve highlighted here on selecting the best product packaging.
Here is how you choose the best packaging for your products:
1. Set a packaging budget
The first task of choosing the best product packaging is determining the scope of your budget. Your packaging budgets outline the kind of materials you are likely to use and how much you can spend on the materials.
With a tight budget, you may not go for expensive packaging materials like natural fibers and glass. Yes, they are visually appealing and enticing to customers, but they cost a lot in storage and shipping.
2. Choose the right materials
The types of products and brand style are some of the factors to consider when choosing packaging materials. Most consumers prefer paper packaging to plastic, and before you opt for one of these, you should find how customers are likely to respond. Approximately 68% of consumers68% of consumers say they are more likely to choose cardboard or paper over plastic.
Expensive product packaging increases the market price of a product, and that can directly influence sales. Therefore, you want to opt for packaging materials that are within your budget.
Some budget-friendly packaging materials include plastic and food-grade cardboard. Plastic is not environmentally friendly but can be recycled, which saves you a lot of money.
Find a balance between materials and design costs if you want your product packaging project to be successful.
3. How you expect to transport the product
When choosing the best packaging for your product, you must consider how you want to transport the product to the market. How long the products will stay on the road before reaching the final consumer is another factor to consider. If the product is likely to be transported with much ease or minimal damage, you should focus on packaging materials designed for strength.
Any packaging material that entices your customers to buy the product but cannot be used to ferry the product from point A to B is not worth your investment.
If the product is expected to stay on the retailers’ shelf for long, you should choose a design and material that makes your product more enticing. It should have a superior print finish. Focus more on the product’s outward display because it plays a significant role in marketing your products.
4. What about the packaging size?
The size of your products is equally important when choosing product packaging. For instance, when you have four products, each having different dimensions, you can reduce the packaging cost by designing two packages that can accommodate the products instead of having four distinct packages.
When you are creative in choosing your packaging size, you improve the integrity of the product you ship and cut on transportation costs.
5. Branding and design of your product
It is vital to consider transportation, budget, design, and materials used in packaging. Additionally, it is also crucial to have customers in mind when choosing your product packaging.
While choosing an ideal packaging for your products, you can develop an ultimate package design with customers in mind. This saves you on branding and marketing.
Notably, the type of materials you choose for your product packaging is part of your brand. Therefore, any confusion between design and materials can cost your brand a lot when customers lose trust in your products.
Therefore, it is essential to research your customers and find out what they like most before choosing the right packaging. Product packing is part of the branding, and before you make final decisions on the right package design, you must know how customers are likely to respond to the new look.
When it comes to choosing the proper product packaging, there are many factors you must consider, like budget, materials, design, transportation, customer behavior change, and type of products. Since product packaging plays a significant role in branding, you want to choose the best product package to sell your brand.
It is essential to know who you are designing the product packaging for before landing on the best package. Don’t overlook any aspects of your product that may affect the design selection. Choose the most convenient product package that displays your brand well on the shelves while saving you and your customers some money on shipping. An ideal packaging should be inexpensive and sustainable.